Jungian Archetype Test

7 min

Each question describes an everyday situation and offers three reactions. Choose the reaction that sounds like you, even when none fits exactly. The test takes about 7 minutes, and the result appears after the last question.

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How the test works

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Your office is choosing a spot for the Friday team dinner, and the group is drifting toward the usual pizza place. What do you do?
Your landlord promises that the broken heating will be fixed before winter, and so far you only have his word. What do you do?
Your neighbor is moving on the one Saturday you have free, and the movers cost too much for them. What do you do?
A friend you rarely see writes that they are in town for a single evening. What do you do?
The book club meeting has gone flat, and half the circle is checking their phones. What do you do?
Your regular Saturday market and a new one across town both open at nine. What do you do?
At a family dinner, nobody at the table agrees on why the old family bakery closed. What do you do?
The community garden hands you a bare plot and no plan. What do you do?
You have entered a 10K race where finishing last is a real possibility. What do you do?
Your office still requires a printed, signed form for every vacation request, and nobody can say why. What do you do?
The store on the corner of your street has stood empty for a year, with a for-rent sign in the window. What do you do?
You arrive at a volunteer event where nobody has handed out tasks. What do you do?
At the end-of-year assembly, the host spots you in the audience and asks you to say a few words. What do you do?
A friend shows you an article reporting that the charity you have supported for years spends much of its money on fundraising. What do you do?
A coworker's laptop dies the night before their presentation, and you have no spare. What do you do?
A close friend's replies have been getting shorter for weeks. What do you do?
A training session has dragged through three hours of slides read aloud, and the room has gone quiet. What do you do?
A mentor says it is time to pick one specialty and stay with it. What do you do?
A broker says the offer on your parents' house expires at midnight and wants an answer now. What do you do?
Your manager asks to see the poster draft you have not finished. What do you do?
At a family reunion, the cousins dare you to jump off the lake dock into the deep end. What do you do?
Your aunt insists on the same holiday photo every year, with matching sweaters and fixed spots. What do you do?
The neighborhood plan to turn the old parking lot into a playground has stalled at the city council. What do you do?
A new manager moves the weekly planning meeting to a time you cannot attend. What do you do?
The neighborhood committee has agreed once more on a bake sale for the yearly fundraiser. What do you do?
A storm cancels the first day of your group trip to the coast. What do you do?
You have a deadline tonight, and a neighbor asks you to watch their child for an hour. What do you do?
You and your partner disagree about where to spend the holidays. What do you do?
Two coworkers start a loud argument over the thermostat. What do you do?
The Thursday dinner at your house has had the same menu for years. What do you do?
Two friends dispute when the old stone bridge in town was built, and each of them is certain. What do you do?
The yearly report comes with a template that everyone fills in the same way. What do you do?
A fallen tree blocks the only road to the cabin. What do you do?
Your gym replaces its sign-in sheet with a paid booking app. What do you do?
Your friends' plan for a group trip has stalled for weeks over dates. What do you do?
Nobody in the family volunteers to host the parents' anniversary party. What do you do?

Keys 1–4 pick an answer

About the test

Methodology

An archetype is a recurring character pattern, an idea Carl Jung described in his writing on the psyche. The APA Dictionary of Psychology entry and the overview of Jungian archetypes give the background. The twelve names used here were laid out by Margaret Mark and Carol Pearson in a book on brand identity, and a study by Faber and Mayer links this vocabulary to measurable differences in how audiences react to fictional characters.

The test has thirty-six questions with three answers each, and every answer adds a point to one archetype. A question shows three of the twelve archetypes, and across the test each one appears in nine questions, so all of them have the same number of chances to score. The archetype that collects more points than any other is the result. A tie goes to whichever of the tied archetypes stands earlier in the fixed order that runs from Everyman at the start to Ruler at the end.

The twelve names mark twelve areas of a single map of motives and styles of action, and each area combines a driving motive with a typical way of acting. The test rests on a person's own answers about themselves.

Author: Lex Tarrel, Creator of the CoreTypes system

Sources
  1. Jung, C. G. (1959/1969). The Archetypes and the Collective Unconscious. Collected Works, Vol. 9, Part I. Princeton University Press.
  2. Mark, M., & Pearson, C. S. (2001). The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. McGraw-Hill.
  3. Faber, M. A., & Mayer, J. D. (2009). Resonance to archetypes in media: There's some accounting for taste. Journal of Research in Personality, 43(3), 307–322. doi:10.1016/j.jrp.2008.11.003
  4. Neher, A. (1996). Jung's theory of archetypes: A critique. Journal of Humanistic Psychology, 36(2), 61–91. doi:10.1177/00221678960362008
Frequently asked questions
How many archetypes are there?

Jung pointed to recurring figures such as the trickster and the wise old man and never set a count, so the number depends on the system in use. This test works with a popular set of twelve, each with its own motive and its own way of acting.

Is this the same as a commercial archetype indicator?

No. Similar tests elsewhere use the same twelve names, since the vocabulary is widely shared. The questions, the scoring and the result texts here were written for this site, and no branded instrument is connected to it.

Is there research behind the test?

A peer-reviewed study found that audiences react to characters in media in patterns that the twelve-name vocabulary tracks. The result names the archetype whose behaviors a person chose more often than the others.

Can a person have more than one archetype?

The result shows the one archetype that led in the answers. Each question offers three of the twelve, so the others turn up as well, and a runner-up often feels familiar. Taking the test again after some time shows whether the same archetype leads.

How long is the test?

A run takes about seven minutes: thirty-six everyday situations, each with three reactions to choose from. The result appears as soon as the last question is answered.

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